About Variazioni

VARIAZIONI [ va-ree-atz- YO -nee]

VARIAZIONI opened the doors of its first boutique in 1980, introducing New York City shoppers to an exceptionally unique assortment of women's fashion garments. Translated from Italian as “variations”, Variazioni set out to capture trends in a mosaic of styles and to offer an exciting variety of important names in the fashion community. The young company quickly emerged as a hot destination for women craving both cool street style and classic looks redefined with contemporary spirit.

As a result of Variazioni's success, the rapidly expanding brand has grown from a multilevel landmark on NYC's Upper West Side to multiple boutiques in the New York area, and housing a private label in the heart of NYC's fashion district.

In addition to intimately following established lines, Variazioni has been an avid promoter of New York City's young design talent. Variazioni has launched its own private label, offering an outlet for rising designers to bring fresh creativity and energy to the forefront of the fashion industry.

A premier retailer for fashion forward names, Variazioni stocks its shelves with sought-after brands including DL1961, Michael Kors, Quinn, Central Park West, Kier +J, Andrew Marc, Mackage, Laundry, Soia & Kyo, Penelope Leroy, Alessandro Miele, Gianfranco Rossi, Martin Aston, in addition to European and American discoveries. Season after season, all merchandise is hand-selected to ensure an unparalleled balance of style that is innovative and fearless.


To all of you, from all of us at Variazioni - Thank you and Happy eCommerce!

Barry Hedvat
Some important guy